Rules for Affiliates 

This Catalogue of Rules of the partner program provides a general understanding and should ensure a successful collaboration. 


Advertising media: 

· In general, only official advertising media of the partner programme may be used, which can be found under “Ad-Media” in the Publishers account. If own banners and texts are created, these shall only be permitted to use after written approval by FriendlyDuck. To prevent any violations, contacting FriendlyDuck with proposals before using those materials is recommended. 

· Incentivised traffic must be approved by FriendlyDuck. 

The following Use Cases of Ad-Media are not permitted: 

· Self-creation of banners and texts, violating the rights of third parties, or breaching any other applicable laws, as well as usage of them to advertise the partner program (Points 5.1 and 6.6 of our General Terms and Conditions). 

· Registration of domains in order to affiliate with these, containing product or brand names of products advertised by FriendlyDuck.  

Already approved advertising material is to be found in the personal frontend in the section “Ad-Media”. 


Context of ad placements 

To ensure a useful and positive Brand image, the context of the ad should be chosen in best knowledge and belief. Therefore, the following contexts are not permitted: 

· Every context violating our General Terms and Conditions. More details about the context of ad placements can be found under Point 5 of our General Terms and Conditions. 

· Any content on the website in the context of the ad placement violates the rights of third parties or breaches any other applicable laws as well as our General Terms and Conditions (Point 5.2). 

· Examples for breaches: 

- Warez sites  

- Content Hosting and Sharing Sites 

- Top lists referring to illegal sites 

- Websites containing:

  • pornographic content  

  • content that is harmful to young persons 

  • content of a National Socialist nature 

  • content that glorifies war or incites hatred 


Keyword advertising: 

In case of advertising via Keywords on search engines of any kind, the following actions are not allowed: 

· Direct linking to the website (e.g. by using the target URL or display URL. 

· Classic Brand bidding: use of legally protected keywords (e.g. using “”). 

· Using the domains of the products promoted, such as, in the target URL or display URL of ads 

You can advertise for, in context of specific web projects, such as informational or comparison content, concerning the whole field of “Usenet”, for example. 


Cookie dropping: 

· This means placing advertising codes in invisible areas of websites, where users have no contact with the actual advertising media. 

· Cookie dropping, cookie spreading, cookie spamming, cookie stuffing, and similar practices are not allowed and violate Point 6.3 of the General Terms and Conditions. 


Exceptions to the rules stated above shall require written authorisation from the Supplier. 

Breaches of the points stated above may lead to blocking of the account and not paying out commissions created. Please contact the Partner Support in case of any questions. 

FriendlyDuck S.r.l. reserves all rights to adjust any advertising guideline at any time.